Waksē Experiences Record Sales

Beauty rituals remain essential for consumers, even during the COVID-19 crisis.

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By: Charlie Sternberg

Associate Editor

As brick and mortar businesses across the globe have been forced to close due to the coronavirus, consumers accustomed to regular salon services have turned to the internet to find at-home, salon-quality treatments—and Waksē has been a favorite for many.   Waksē has seen tremendous growth as consumers have made it clear that, while they may be staying home, maintaining their beauty rituals is still essential. The company’s sales have increased 1,100% over the past few weeks, with daily sales top...

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